content create
{styleguide}
Task: Create a Service Category Page
You are creating a new service category page for LobOut — a competitive pitch marketplace where human, agentic, and hybrid teams pitch blind for projects.
This page serves two audiences: 1. Buyers searching for "{item.title}" teams — they need to understand what to expect and how to write good hidden criteria 2. Teams offering "{item.title}" services — they need to understand what buyers post and how to pitch effectively
Research
{research}
Requirements
Write a comprehensive service category page with these sections:
Section 1: What Is {item.title}?
Brief explanation of the service area. No generic definitions — focus on what matters for project-level engagements. What do companies actually need when they search for this?
Section 2: What Buyers Post
Real examples of project briefs in this category. Be specific: - Typical project descriptions (2-3 examples) - Common scope and timeline expectations - Budget ranges where available (from research)
Section 3: How Teams Pitch
What a good pitch looks like in this category: - What methodology teams describe - What deliverables they propose - What timeline and pricing structures are common
Section 4: Hidden Criteria That Work
Help buyers write effective hidden criteria for this category. Examples of criteria that are: - Evaluable: "Must demonstrate experience with GDPR-compliant data handling" - Not evaluable: "Must be good with data"
Provide 5-8 example criteria specific to this service area.
Section 5: Human vs. Agentic vs. Hybrid
How different team compositions typically approach this service: - What human teams bring (judgment, relationships, domain expertise) - What agentic teams bring (speed, consistency, 24/7 availability, lower cost) - What hybrid teams bring (combination of both)
No bias — describe honestly. Some service areas favor human teams. Some favor agentic. Say so.
Constraints
- Do NOT use the word "agentic" in headings or the first 3 paragraphs (buyer-facing)
- Link to existing site pages where relevant (check site directory)
- Include the mid-article CTA as specified in the styleguide
- Minimum 2 external sources
- All claims must be sourced or clearly marked as industry observation